June 16, 2008...10:03 pm

As a commercial artist…

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…what is the most important thing for us to achieve? Designs that look beautiful or Designs that incorporate everything the client wants (“could you put some more text in to fill up that empty white space over there?”) but don’t look so great. I know everyone answers “both” but, to put it bluntly, that is bullshit.

I’m not down on clients. They pay our wages. And the thing of it is, they know their business best. Sometimes you do need that extra little logo, or text, or whatever to be pertinent to their audience.

On the other hand they have hired an artist to make it professional, to make it look nice. At what point do we start doing a disservice to our clients by letting them keep adding and changing and slowly wrecking a design. And how do we distinguish that from just being too attached to our designs and not wanting to change them and not listening to what the client wants?

I think that sometimes I want to please the client at all costs. Sure the designs are good, but I think maybe if I had fought a little bit harder for my point of view it could have been a great design. But you don’t want to be the prima donna designer either. It is this delicate balance where I feel like I’m on a debate team but also back in my customer service job days. The customer is always right! Except when they’re wrong.

Ramblings of a designer who has been doing frustrating work all day.

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